The Road

April 17, 2012 3 Comments

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3 Responses

Ibra
Ibra

October 09, 2015

I remember a post like this from you aruond this time and I love your quality focus. But you have to remember it is your focus on what you believe is quality.For the 12oz, 2 sugar, milk drinker the crap blend is the better product . They do not like a 3oz piccolo on a clean/sweet/mild/citrusy coffee because they buy a coffee to slurp throughout the morning. They might even pop it in the microwave when it goes cold and keep slurping right through ‘til 11am when they get another one. What your post is really about is markets. Markets of consumers. And these consumers ultimately pay for your business to run. When the business advertises the crap out of a good coffee right next to a crap blend, they are probably pushing what they like, but satisfying two markets.In a city, there are a lot of people, and hence a lots of markets, which is a great thing for a business that wants to focus on what they believe is quality, because they will very likely find a market of people to support that idea. That consumer base will LOVE the focus because it so closely aligns with their ideals to the point where they may even HATE other shops that don’t focus on what they like. Or they will prefer one shop over another. Another person will hate you for not serving what they like, which may be a 12oz decaf latte with 2, extra hot for the walk please .a woman I know orders espresso grind for her french press because she loves how sludgy it is, and prefers it that way.So I guess if you are really going to serve the best in every cup you better decide how wide you are going to set your tolerance with regard to quality, and how that will affect your business (possibly positively of course). Because at the moment you serve skim and soy, 12oz takeaways in paper cups with plastic lids, lattes in 12oz bowls and sugar. And i dare say you wouldn’t think any of those are the best way to drink your coffee.I think its great if you can have enough consumers who dig what you are doing to only do it the way you want to and believe is best and be profitable. Otherwise you won’t be able to stand proudly behind your product and be the very best you can be, because you will be compromising your ideals. That could potentially zap your enthusiasm unless you are aware of the compromise and are fully ok with it. It’s also great if you are confident enough to know the way you want to do things and think that there is a best way. You just have to be careful, because it’s a short leap from there, to arrogance. In short, don’t hate.I hope this isn’t taken the wrong way. I’mwriting this more to generate contemplation and acceptance rather than argue for or against a business model; and also more from a consumers point of view than as a business associate.

Athirah
Athirah

October 09, 2015

Dinner with your little girl & fun meirmoes to be shared. Have a great summer break (which is weird writing from a country where it’s actually almost winter though be it a very mild one thus far). Here there is school until December 23rd and then they have 2 weeks off from school.

Lea
Lea

September 20, 2015

Hello Trent. Just read The Business of Death Trilogy.had read books one and two. but not book three.for some reason.was glad to pick the trail up again after so long.forgotton who much eynojed reading your novels.cannot wait for book four. wonder how Lissa will get on.and do doubt will be a tale to tell of Steven.. keep up the good work. only sorry live in bungay suffolk England.so cannot see you at your talks and signings. mike

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